Where We Came From

Fleurty Girl was born out of a vision of New Orleans-native, Lauren LeBlanc Haydel in 2009. Using just $2,000, this single mother of three put everything she had into printing t-shirts for women that celebrated New Orleans. Just six months after launching her online store, she opened her first retail store on historic Oak Street and moved herself and her family in the back of the old shotgun house. "We all crammed in the back of that house in order to see if this would work. We went from 2,000 square feet to just under 1,000. My kids went from each having their own rooms to having to all share one room together. People said I was crazy, but I believed in this."

Today, Lauren now has eight Fleurty Girl retail stores and has gotten her kids back to having their own rooms again. In fact, they're all headed to college now. "I'm glad I was able to show them what it takes to believe in something, make sacrifices and succeed, and to do it all in the most amazing city in the world." 

Fleurty Girl has over 60 employees and has become one of the most beloved brands in the city of New Orleans. "People put us up there with stopping at Cafe du Monde for beignets," adds Lauren, "this was never a part of the plan but I am so glad people embraced and enjoy what we've built." 

Who We Are

Lauren and her staff share a love of New Orleans and a lust for life. All of the items that Fleurty Girl carries are inspired by New Orleans. Many items are inspired by the city and made by local New Orleanians while also offering a large selection of nationally-loved brands.

What Makes Fleurty Girl an Ambassador of New Orleans Culture?

The roots of Fleurty Girl go deep in the southern soil of New Orleans as Lauren was the face of GoNOLA's newscast where she covered local culture, events and venues in televised segments for many years.  Reporting on topics such as How to Eat Crawfish and giving audiences a guide to restaurants, nightlife, and festivals, Fleurty Girl established a name for herself in front of the camera as her entrepreneurship flourished at her retail shop. Check out a few highlights of Fleurty Girls' top GoNOLA TV videos in the clips below!

 

GONOLA: Fleurty Girl's Guide to Mardi Gras

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GONOLA: Fleurty Girl's Guide to King Cake

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GONOLA: Fleurty Girl at Pat O'Brien's

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GONOLA: Fleurty Girl at Oak Alley Plantation

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GONOLA: Fleurty Girl Rides the St. Charles Streetcar

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GONOLA: Fleurty Girl's Guide to How to Eat Crawfish

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GONOLA: French Quarter Walking Tours

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GONOLA: Haunted History Tours

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GONOLA: Satchmo Summerfest

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GONOLA: Fleurty Girl Rides the Algiers Ferry

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GONOLA: Blaine Kern's Mardi Gras World

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GONOLA: The Historic French Market

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GONOLA: The Napoleon House

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GONOLA: The Carousel Bar at Hotel Monteleone

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GONOLA: Maple Street Patisserie

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GONOLA: Fleurty Girl Explores Traditional Shotgun House

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